11/23/2023 0 Comments Blank yelp review template![]() ![]() An iceberg is a problem that’s much bigger and dangerous below the surface.įor example, a closer look at the reviews reveal that a couple of people complained of poor communication and rude treatment from the hostess. On the other hand, the way they handle crowds might reveal a few icebergs. And, the people who complained about price tended to be very price-sensitive in their reviews of other restaurants. They also have consistently large crowds, which would indicate that they offer good value. Other reviews mention that the prices are very reasonable. Very few reviews mention that prices are too high. Does this mean Cucina Urbana should lower its prices? For example, a couple of three-star reviewers mentioned prices were too high. Outliers are opinions that don’t match the norm. Once you’ve identified some themes, it’s helpful to investigate to get to the heart of the matter. Your biggest challenge is to separate outliers from icebergs. In fact, where things do occasionally go wrong, the problems are often connected to the restaurant being busy. Many reviews, including positive ones, mention the need for reservations because the restaurant is so popular. There’s also a potential danger from their popularity. Your check sheet should reveal a few themes that separate positive reviews from negative ones.įor example, Cucina Urbana’s check sheet immediately told me that people love this restaurant because they nail three important categories: You can click on the “Date” link to sort reviews of your business from newest to oldest. Yelp uses an algorithm to sort reviews, but you want to look at the most recent feedback. Here’s a step-by-step guide to using Yelp reviews to improve your business. Their Yelp reviews are also proof that even the best businesses get an occasional customer critique. They’ve earned an impressive 4.5 star rating on Yelp and are also one of my favorite restaurants. This post is intended to be educational rather than a critique of a particular business, so I decided to use San Diego’s Cucina Urbana restaurant as an example. This post will show you how to use Yelp reviews to improve your business and ultimately earn higher ratings. (Hint: Yelp can be very good for business.) The second post laid out three steps for responding to negative reviews. The first covered five Yelp trends every business owner needs to know. This post is the third in a three part series. If you want that coveted Yelp rating, you’ve gotta earn it. A three star or lower rating might send people to one of your competitors instead. Your business’s Yelp rating is a beacon that signals to potential customers.Ī four or five star rating will encourage new customers to give your business a try.
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